First-Light USA is pleased to announce the addition of Gregory DeVries to the position of Director of Sales and Marketing. In this newly appointed role, Greg will be spearheading the introduction of First-Light USA’s products into the outdoor recreation and hunting markets. Greg joins the company with over 15 years of proven successful experience servicing the outdoor retail sector.
“Greg brings energy, experience and unique perspective to our business and we are thrilled to have him join the team,” said Jeremy Ross, First-Light USA’s CEO. “Greg is an incredibly talented executive with the rare ability to deeply understand technology and brand strategy. He has the leadership qualities that support our corporate initiatives to have the best customer service in the industry and to grow the First-Light USA business in current and new channels.”
First-Light USA lighting solutions were designed specifically for use by the United States military and have long stood as the lighting solution for law enforcement personnel. This positioning offers First-Light USA an exceptional opportunity to meet an increased demand for unique lighting solutions in the outdoor recreation and hunting markets. In order to assist in that role, First-Light USA is also pleased to introduce Danielle Kreuser to the team, fulfilling the newly created position of Retail Sales and Marketing Coordinator. Danielle joins the team following 10 years of sales and marketing experience. Together, they will manage a new program to service the independent outdoor and hunting retail markets. For more information, please contact Greg DeVries at firstname.lastname@example.org, Danielle Kreuser at email@example.com or call (877) 454-4450.